Lakshmi Murthy, founder of Vikalp Design, has been working with the rural population in Rajasthan & Gujarat for over 20 years as a communication designer, to develop an effective framework for communication. And in doing so, she has uncovered a way of seeing, and consequently a new way of conversing with her audiences. Below is a short excerpt from an interview with her in Dekho—Conversations on Design in India.

“In distinguishing between the urban and the rural audience, the latter is wrongfully regarded as visually illiterate. The rural audience has a sharper perception of their environment and are keener to infer from indexical traces that the urban individual would neglect. In fact it is the city-bred individual who may be ‘illiterate’ in the rural environment, lacking their visual knowledge. While an urban designer will draw in proportion and orientation of what they see as ‘known’, a villager would rely on vernacular knowledge to draw, displaying a keen unlettered intelligence.

Urban designers need to re-examine their role in communication when working with non-literate and rural groups. They need to assume the role of a facilitator and act as a catalyst in encouraging people’s own visual expression, finding a common visual language and producing visuals that are responsive to the needs of the audience.

A participatory process of self-expression holds one answer. Encouraging people to draw has been looked upon as an empowering process that leads to inclusion of notions otherwise difficult to express.”

Image from Vikalp’s Rural Pictorial Gallery. Drawn by people in rural areas of Rajasthan, Gujarat, Karnataka, Andhra Pradesh, Orissa, West Bengal and Madhya Pradesh, and collected by Vikalp since 1992.

In the above excerpt, Lakshmi puts forth a new role of the communication designer when working in a new social and cultural environment. She proposes a shift, from creator to a facilitator—wherein the process of design seeks to leverage existing knowledge and language—gently questioning and guiding and eventually co-creating a solution. The process brings one of the key principles of design—empathy into action, and goes beyond merely sensitising a designer to enabling him/her with the building blocks of a design intervention. The other key benefit of this process can be the emergence of a natural ownership. World-over, well meaning design interventions often break down with users/communities not being able to sustain a connection with it (design intervention). But this new way of building together, breaks down barriers and roots the foundation of an idea in the user community.

Image from Vikalp’s Rural Pictorial Gallery.

Learn more about Vikalp and their work, here.

Dekho image, courtesy Codesign.  Illustrations courtesy Vikalp.

One of the critical areas of reform in the legal system, is the awareness of rights and laws by the general populace. While there are laws and systems in place, the average citizen is often unaware of their presence, their relevance and when/how to access them. Recognising this as a key failing, lawyers Kanan and Kelly Dhru from Research Foundation for Governance in India (RFGI), embarked on their idea of creating a graphic story format to educate children about laws in India. Lawtoons is a comic book series on laws in India, and following a successful crowd-funding campaign the first book in the series is now out.

“The useful information about citizenship, democracy, laws and rights that children learn in their schools through the civics curriculum is often passed off as ‘dull and boring’. Even upon growing up, an individual is likely to be intimidated by the bulky law books full of legal jargons. This unfortunately, results in a society where most people find it difficult to relate to the idea of laws and legal systems, and feel disconnected.”
—From the Lawtoons website

The first Lawtoons prototype book was designed and tested with children in two public and three private schools in Ahmedabad. Apart from Kanan and Kelly Dhru, creative inputs on the project have been so far provided by designer & illustrator Anish Daolagupu and mentors like Margie Sastry (writer and former associate editor at Amar Chitra Katha) and Sekhar Mukherjee (head of animation film design at the National Institute of Design, Ahmedabad). With their recent funding, Lawtoons hopes to engage more designers and create subsequent books under the series.

You can buy the first Lawtoons book, called ‘A Song for Everyone’ on Right to Equality & Freedom of Speech, here.

Images courtesy, Lawtoons.